For ‘Goed / Groei door Doen’ (Good / Growth by Doing), an organization with business solutions for ambitious hairdressers, we have developed a touchscreen application that is used in the new hair salon chain 'Cuts & Colours'. Also a narrowcasting screen is taken into use.
The contemporary touchscreen concept fully meets the expectations and needs of both hair stylist and client. In a simple and fun way, the (digital) possibilities for the hair treatment can be discussed and reviewed. If desired, customers can receive personalized offers based on their data.
With Cast It's digital signage the hair salon has as it were its own television channel, with always their own and current information. Think about news, offers, environmental information, video, social media and many other possibilities. The displayed information can easily be edited online.
The first Cuts & Colours establishment opened early October 2015 in Berkel & Rodenrijs and the opening in Leiderdorp will follow soon. Initiators Rene and Jasper Minnee stress that Cuts & Colours is not a franchise but a partnership formula in which experienced salon owners join forces with a strong brand and formula.